This book has interested me a lot for heralding a transformation in capitalism away from being shareholder-centred to becoming human-centred. The authors have documented this emerging change on the basis of sound empirical evidence wedded to appealing inductive logic. There are companies which have strategically integrated “humaneness” into their value creation, and have shown better economic performance in the process. And there are also companies which have massively invested in emerging markets to meet the needs of impoverished people in large numbers by doing a rethink of products and services, technology, and marketing, and they too have shown better economic performance. In other words, these companies have considered and included “humankind” at the bottom of the pyramid.