Profile / Qualification
M.Com., Ph.D.
Mr. Saurabh Gupta is an Assistant Professor in Commerce Department, SRCC.
Dr. Gupta holds postgraduate and doctoral degrees specializing in Marketing and Human Resource Management. He holds a Ph.D. in Marketing from the Department of Commerce, University of Delhi, with research interests spanning marketing analytics, consumer behavior, human resources, and digital innovation in business education.
Subject (s) Expertise
At SRCC, Dr. Gupta teaches core and elective papers in Marketing, Human Resource Management, and Business Studies. His classroom approach blends theoretical rigor with practical case-based learning, aiming to cultivate analytical thinking and industry relevance among students.
Research Expertise
Dr. Gupta’s research is in emerging areas blending marketing, artificial intelligence, and GST taxation policy. Some of his publications include works on market segmentation through deep AI analysis and mental health modelling using speech-based machine learning tools.
