In present scenario, marketers are interested to know more about consumers' purchase intention in order to increase their sales volume and market share. Purchase intention is related to the behaviour, perception and attitude of consumers. The information pertaining to consumers' purchase intention can be important in marketing decision making. The present study examines factors influencing purchase intention of consumers for toiletries products. The data has been collected from 500 respondents (sample size) of Haryana (universe of the study). The data, thus generated, has been analyzed with the help of Factor Analysis and ANOVA(one way).The results revealed that commendation, assessment, advertisement, and familiarity with the brand are main factors influencing the purchase intention of consumers for toiletries products. No significant difference, except one, has been observed in these factors across demographic variables (age, gender, education, occupation, marital status, residential status, and income).